What is the ideal environment to pass your corporate messages?
A Press Briefing perhaps? Maybe a full Press Conference? How about individual one-on-one interviews?
There are a number of ways to get your messages to your audience working through the media, however what’s important is, once you have chosen, you must control that environment.
At C3i we are firm believers in the old saying “Those who do not study history are truly destined to repeat it.”
Bearing that in mind, we look at the individual dynamics of any environment so you have the chance to avoid the mistakes made previously by other organisations, for example, The Hong Kong Stock Exchange and how they mishandled their Government message of temporary closure.
Sometimes you don’t have the luxury to choose where you need to pass corporate messages, so we prepare you for the unexpected. As part of that, we look at Fairfax Publishing and how their CEO over-reacted to being door-stepped.
Preparation and planning are key, so start planning now.
For a more information please contact Chris Kinsville-Heyne on chris@c3idubai.com or +971 348 7068.
