Based on the NATO Spokespersons course, this one-day intensive workshop, personally taught by Chris Kinsville-Heyne, can introduce a novice to the disciplined role of a spokesperson, or further develop the skills and techniques of an already practicing spokesperson in today’s corporate world.
The emphasis is on delegate participation and individuals are encouraged to challenge and debate issues concerning their specialist corporate field.
The morning session addresses the theory required to function in this demanding of roles, while the afternoon session concentrates on putting the theory into practice in the form of several 1-on-1 “live breakfast TV/ radio” interviews.
The Media Training workshop is divided into 5 areas of learning:
Understand WHY communication matters PREPARE you for a media encounter How to ensure the right message gets through in ANY situation CONTROL the media encounter PRACTICE Interviews
A typical 1-day workshop will address the following:
Two words to remember…
Communication is Key – But just who are we talking to?
What worries the CEOs of FT Top 100 companies?
Just what makes news?
Why talk to the media - and who are they?
The key to communication
The 6 “P”s
What do the Media want?
How many ways are there to approach a story?
Different Media, different interview skills
What are their priorities?
Regional Media developments
You have to do the interview, don’t you?
What you need to know before you commit
What you have to ask…
5 Principles
Control Phrases and your Key Messages
How do the professionals get Key Messages over?
Typical problem areas
7 Deadly questions…
Keep your cool!
Are you speaking the language of your audience?
What do the surveys say?
Crisis Communications
The News Conference
Lessons from the Hong Kong Stock Exchange
Body Language
Being effective
Interview preparation
5x5x5 technique
Final checks….
Neuro-Linguistic Programming
Practical Session
TV & Radio interview
